Imagination and Image

We believe in natural and authentic marketing

We believe in stories that people like to tell. We believe in people that make a brand what it is. We stand for innovative photo technology. With Goldie we create unique memories of brands and products for our customers. At its core, it's about conveying cool content in such a way that the individual user likes to share it.

We have developed the most innovative algorithms for this. With augmented reality, we are the technology leader in the field of digital event marketing. 


Inspire people and brands worldwide with excellent photo technology.
— Vision of IMANOX

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Storytime…

Johannes Darrmann works during his high school in a leisure park. During his breaks, many park visitors ask whether he could not take a picture of them in front of a wide variety of backgrounds. Since there is still no professional solution for this, at the age of 18 he developed the basic idea of ​​a fully automated photo system that should enable visitors to take their souvenir photo in front of unique backgrounds. The management of the amusement park also learns about it and Johannes gets the chance to present the business idea.

Inspired by the idea, the management sees an implementation as possible, but only on the condition that the photo system is developed in-house by Johannes. The IMANOX project was born. Johannes then begins the targeted search for a photo-enthusiastic programmer in the field of machine intelligence. With Manuel Kolmet as developer, he found the co-founder to implement the IMANOX vision. Both founders received the renowned funding from the Exist start-up grant and were supported by the Berlin School of Economics & Law with office and workshop space.

At the beginning of 2017, at the age of 22, they founded IMANOX GmbH. Together with their team, they developed the original idea into a mature business model with a tailor-made product. The Goldie photo booth is now in series production and is represented at numerous events throughout Europe.


Abstract: What does IMANOX do?

Augmented Reality Photo Booth for Companies

With smart photo systems, IMANOX creates interactive brand experiences at trade fairs, events and promotions.

As a technology pioneer, IMANOX offers virtual product presentations in augmented and mixed reality that you can touch. The photo system inserts the visitors live into virtual background sceneries, puts on digital masks or hands digital products in hand - and all without a green screen.

The system and the background sceneries can be designed as desired by the customer and individualized with brand messages. IMANOX creates experience communication for visitors and combines this with personal brand communication for companies and agencies.