Illumination Entertainment

German Premier PETS 2

Challenge

IMANOX had the task of offering the guests of the premieres an interactive experience in five cinemas in five cities, Hamburg, Berlin, Cologne, Munich and Stuttgart.

The goal was personal interaction with the seven film characters. With the globally unique hand tracking feature, every guest was able to choose their favorite, digitally take it in hand and create a Boomerang video.

At the same time, the guest was inserted into the film's scenery using the virtual Backgrounds feature.

The campaign attracted a great deal of attention from the guests and beyond.

Features and Stats

• Hand Tracking (7 characters to choose from)

• Virtual animated backgrounds

• Hardware branding

• Social Wall